In the recent case of Elevate Federal Credit Union v. Elevations Credit Union, 10th Cir. 2024, the Tenth Circuit Court of Appeals addressed critical issues surrounding the admissibility and impact of a Trademarks Expert Witness in a trademark infringement dispute between two credit unions.
Background and Parties
Elevate Federal Credit Union (“Elevate”) initiated litigation seeking a declaratory judgment of noninfringement against Elevations Credit Union (“Elevations”), which counterclaimed for trademark infringement under the Lanham Act. Both parties operated in the financial services sector, but with distinct eligibility restrictions and geographic markets. The dispute centered on whether the similarity between the marks “Elevate” and “Elevations” was likely to cause consumer confusion, a core issue in trademark law.


