Marketing strategy expert witnesses may opine on market analysis, market barriers, market research, and market share. Here, marketing strategy experts at the American Marketing Association (AMA) and ReadyTalk offer Web Event Best Practices:
Best Practice #2: Define the Audience & Deliver Value, Not a Sales Pitch
Clearly articulate the target audience for the web event and don’t try to reach too broad of an audience with a single event. What is their job function? What is their geographic location? What are their key pain points and business problems? Then, design the event from the ground up to meet the needs of this target audience.