In Creating a Sales Presence in the Global Marketplace, marketing strategy expert witness Glen Balzer writes:
Resources
When a company begins to plan its move into a foreign market, it can draw resources from several quarters. Divide resources into two broad groups: data and network. First, use data to build the expansion plan. How large is the market and how fast is it growing? Does the marketplace use manufacturers’ representatives, a direct sales force, or a hybrid blend of reps and direct sales? How eagerly do customers accept new entrants, particularly foreign entrants? How does a company contact and interview potential reps?