In the product liability case of Tunnell v. Ford Motor Co., 330 F. Supp. 2d 707 (W.D. Va. 2004), the admissibility and reliability of survey evidence presented by a Public Opinion & Survey Research Expert Witness were central to the court’s analysis. The case involved allegations regarding the safety and consumer expectations of Ford vehicles, specifically focusing on battery disconnects and related product features.
Background and Parties
Plaintiff Tunnell brought suit against Ford Motor Company, asserting that certain design features failed to meet reasonable consumer expectations and posed safety risks. To substantiate these claims, Tunnell retained survey experts Pamela Kiecker and Marjorie Adams to conduct consumer expectation surveys. The surveys were intended to provide direct evidence of how typical consumers perceived the safety and functionality of the product at issue.
Expert Witness Blog

