Patience in Educational Marketing Like all marketing, writing an expert witness article is not an instant gratifier. Although it has happened, do not expect your phone to immediately start ringing once your article appears. Writing an article does trigger the law of reciprocity. If you give the attorney something of…
Your expert witness article should be geared to the attorney who would possibly hire you. In writing for your target market, remember, attorneys are generally impatient, and want usable information that is easy to digest. Therefore, the scope of the article should be narrow with a clear focus, written in…
Prior to submitting your expert witness article, learn what types of articles are generally accepted by editor. Request a copy of the publication be sent to you, and read the articles that were previously published. You might want to call and speak to the editor directly before submitting your article.…
When writing your expert witness article, be aware of themes and publication calendars. For example, the Defense Research Institute traditionally uses “product liability” as its theme for its December issue of the “For the Defense.” Experts with an article in this magazine would have their information circulated to over 30,000…
There is a wide array of publications that might publish your expert witness article. Nationally, some examples include “Trial Magazine,” “The National Law Journal,” “The ABA Journal,” and “Lawyer’s Weekly.” On the state level, there are legal magazines such as “Nevada Lawyer,” “Minnesota Lawyer,” and “New York Law Journal.” In…
Another approach is to write your article on how to cross examine the opposing expert in your field. Many such articles are published in legal magazines. In this type of article, you could give advice on the following questions: • What questions should be asked that will open doors to…
Writing an article is one of the best educational marketing tools available to you as an expert witness. In deciding what topic about which to write, answer questions such as these in your article: • What are the key issues in your field, and how should an expert be able…
University of Missouri-Columbia law professor Phillip G. Peters, who examined 17 years of medical malpractice cases, is about to publish his findings in a law review article entitled “Doctors & Juries.” In it, he looked at various studies where independent expert witnesses reviewed cases. He found that juries agree with…
A new magazine called “Plaintiff magazine” will debut this summer. Published by the same company that issues “The Advocate” magazine, the target market will be plaintiff attorneys in Northern California. The magazine has announced that its March 2008 issue will focus on expert witnesses. As stated by the publishers of…
Dr. Andreas A. Theodorou, a pediatric expert witness, testified that the 2005 death of a 16-month-old child likely stemmed from a deliberate violent injury. Emily Mays died in Aug. 24, 2005, while in foster care. Her injuries included a subdural hematoma, or bleeding on the brain. The foster parents told…