In the recent case of BDO USA, P.C. v. JSCO Enterprises, Inc., Delaware Superior Court 2025, the role of the International Marketing Expert Witness was pivotal in establishing the extent of reputational and economic harm suffered by the plaintiff, BDO USA, P.C., as a result of a targeted social media smear campaign.
Background and Parties
BDO USA, P.C., a prominent national accounting and advisory firm, initiated litigation against JSCO Enterprises, Inc. and its principal, Eric Jia-Sobota, following Jia-Sobota’s departure from BDO and the subsequent founding of a rival consulting firm, EverGlade. After failed settlement negotiations, BDO became the subject of a coordinated social media attack that disparaged the company and its leadership. BDO alleged that this campaign was orchestrated by the defendants to inflict reputational and economic damage, and sought both compensatory and punitive damages.


