Tips From A Marketing Expert Witness

As a marketing expert witness, Larry Londre’s website shares this from Ray Kroc: “Luck is a dividend of sweat. The more you sweat, the luckier you get.” Londre states “Success is staying ahead of the competition. In the global economy it is essential to have greater agility, better marketing, promotion and media savvy, plus the ability to innovate in the marketplace.” Londre says marketing may include the following:

-Marketing (Strategic & Tactical Planning)
-Advertising Agency Alliances -Collateral Materials and Sales Promotion -Direct Market Analysis / Identification / Targeting -Entertainment Marketing -Non-Profits / Public Service -Intellectual Property -Products & Services -Marketing Research -Branding and Advertising -Communication & Media, including Internet -Direct Marketing and Direct Mail -Events & Trade Shows -Integrated Marketing Communications (IMC)
-Marketing & Business Development -Retail

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