Officials who run the Truckee Carson Irrigation District are accused of defrauding the federal government for years so they could deliver more water from Lake Tahoe and the Truckee River to area ranchers and farmers than was rightfully theirs. It is alleged that district officials trained workers how to disable…
In Security Solutions for Strip Shopping Centers, author and security expert witness Karim H. Vellani discusses risks and solutions for strip shopping center security: Using Police Data Given that we now know that crime analysis uses actual crime data, we should define, step by step, the methodology that is proven,…
Trademark expert witness William D. Neal is Senior Executive Officer at SDR Consulting and in Modeling Brand Equity, he writes on branding: Measurement Issues The challenge to both marketers and marketing researchers is determining how we measure and manage the intrinsic value of a brand (its equity) and how do…
In Security Solutions for Strip Shopping Centers, author and security expert witness Karim H. Vellani discusses risks and solutions for strip shopping center security: Having outlined some of the concerns at strip centers, it should be noted that the focal point of this article is how to determine the true…
Trademark expert witness William D. Neal is Senior Executive Officer at SDR Consulting and in Modeling Brand Equity, he writes on branding: We believe the total value of a brand in a particular product/service category is composed of three parts. One part is due to the physical and readily identifiable…
In Security Solutions for Strip Shopping Centers, author and security expert witness Karim H. Vellani discusses risks and solutions for strip shopping center security: Strip shopping centers face unique threats not common to other properties. Often considered a safe haven by customers, strip centers contain various types of businesses and…
Trademark expert witness William D. Neal is Senior Executive Officer at SDR Consulting and in Modeling Brand Equity, he writes on branding: A brand’s equity therefore becomes part of the tradeoff exercise a consumer considers as they first select their consideration set, then decide which product to purchase. That is,…
In Voir Dire Of Scientific Opinion At Trial: Attacking The Expert Witness, Before He’s Declared An Expert, attorney Anthony Colleluori writes on what he calls “the lack of attack on prosecution experts” in criminal trials that involve IME expert witnesses and police personnel. Here he writes on what he looks…
Trademark expert witness William D. Neal is Senior Executive Officer at SDR Consulting and in Modeling Brand Equity, he writes on branding: Consumers may also see a particular brand name as a contract. A brand’s name may reduce consumers’ sense of uncertainty, allowing them to purchase uncertainty reduction, or trust,…
Property management expert witness Ann E. Reisch, CPM, CCIM, RPA is Principal of Reisch Consulting Group, Inc. in Central Florida. Also a member of the Industry Standards Advisory Board for the Institute of Real Estate Management, here she writes on resident screening during the leasing process. Nothing is more devastating…