Trademark expert witness William D. Neal is Senior Executive Officer at SDR Consulting and in Modeling Brand Equity, he writes on branding: We believe the total value of a brand in a particular product/service category is composed of three parts. One part is due to the physical and readily identifiable…
In Security Solutions for Strip Shopping Centers, author and security expert witness Karim H. Vellani discusses risks and solutions for strip shopping center security: Strip shopping centers face unique threats not common to other properties. Often considered a safe haven by customers, strip centers contain various types of businesses and…
Trademark expert witness William D. Neal is Senior Executive Officer at SDR Consulting and in Modeling Brand Equity, he writes on branding: A brand’s equity therefore becomes part of the tradeoff exercise a consumer considers as they first select their consideration set, then decide which product to purchase. That is,…
In Voir Dire Of Scientific Opinion At Trial: Attacking The Expert Witness, Before He’s Declared An Expert, attorney Anthony Colleluori writes on what he calls “the lack of attack on prosecution experts” in criminal trials that involve IME expert witnesses and police personnel. Here he writes on what he looks…
Trademark expert witness William D. Neal is Senior Executive Officer at SDR Consulting and in Modeling Brand Equity, he writes on branding: Consumers may also see a particular brand name as a contract. A brand’s name may reduce consumers’ sense of uncertainty, allowing them to purchase uncertainty reduction, or trust,…
Property management expert witness Ann E. Reisch, CPM, CCIM, RPA is Principal of Reisch Consulting Group, Inc. in Central Florida. Also a member of the Industry Standards Advisory Board for the Institute of Real Estate Management, here she writes on resident screening during the leasing process. Nothing is more devastating…
In Voir Dire Of Scientific Opinion At Trial: Attacking The Expert Witness, Before He’s Declared An Expert, attorney Anthony Colleluori writes on what he calls “the lack of attack on prosecution experts” in criminal trials that involve IME expert witnesses and police personnel. B. What kind of expert do we…
Trademark expert witness William D. Neal is Senior Executive Officer at SDR Consulting and in Modeling Brand Equity, he writes on branding: The measurement and management of brand equity has become a major issue for marketers and marketing researchers over the last several years. The concept of brand equity goes…
In Voir Dire Of Scientific Opinion At Trial: Attacking The Expert Witness, Before He’s Declared An Expert, attorney Anthony Colleluori writes on what he calls “the lack of attack on prosecution experts” in criminal trials that involve IME expert witnesses and police personnel. I. Preparing the attack. A. Frye or…
the Ninth Circuit Court of Appeals in San Francisco is deciding whether millions of women who work at Wal-Mart or are former employees can join a class action sex-discrimination lawsuit against the chain. Plaintiff’s attorney Brad Seligman says that discrimination was “a system-wide process” at Wal-Mart’s 3,400 stores and that…