Marketing strategy expert witnesses may write reports and opine on branding, market studies, market analysis, and related topics. Here, WOMMA, the Word of Mouth Marketing Association describes common types of word of mouth marketing. This is not a complete list — we’re publishing it as a means to begin a…
Guardian.co.uk reports that Japan’s fears of nuclear mayhem recede as the nuclear reactor at Fukushima Daiichi starts to cool. For a few unnerving hours, Japan faced a bleak and unsettling prospect. The devastation wreaked by Friday’s earthquake and tsunami seemed set to be followed by a nuclear meltdown that could…
Mass media expert witnesses may opine on mass media, music, television, and social media. In No “R” in Social Media, Tom Morse, Media Communications Association Central Carolina Chapter President writes: Many organizations use applications such as Google Analytics or SAS® Customer Intelligence to monitor web traffic and gain valuable business…
In Construction Hazards – Early Identification and Risk Control, electrical expert witness Gregory W. Miller, P.E., B.S.E.E, writes: 1. Identifying the Hazards – This is the first step. It includes walking the project site and meeting with the project and design engineers to get a handle on the scope and…
In Standard for Technical Rescue, rescue expert witness Gerald M. Dworkin, Lifesaving Resources Inc., writes: If lifeguards are trained in CPR and AED for the Professional Rescuer, then it would be negligent not to provide them with the equipment used within those training programs, namely AEDs and Bag-Valve-Mask Resuscitators, among…
In The I.S.O. Pollution Exclusion: How Far Does It Go?, insurance expert witness Dale C. Crawford writes: Anyone involved in insurance dispute resolution will sooner or later come across an issue involving pollution exclusions. Most carriers-even those operating on a non-admitted basis-use the Insurance Services Office standard form. Typically, the…
In Cross-Examining a Financial Expert, fraud expert witness Mr. Henry J. Kahrs, CPA/ABV/CFF, CMA, CFE, CM of RGL Forensics writes: The best way that attorneys can prepare for this important moment in the courtroom is to start with three primary steps. First, gain an understanding of the basic methodologies used…
Media expert witnesses may opine on mass media, music, television, and social media. In No “R” in Social Media Tom Morse, Media Communications Association Central Carolina Chapter President writes: Even without use of spell checker, I know there isn’t an “R” in social media. But, communications professionals need to understand…
Marketing expert witnesses may write reports and opine on branding, market studies, market analysis, and related topics. The American Marketing Association Board of Directors defines marketing as the “activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society…
Felicia Miyakawa, associate professor of musicology and assistant director of Middle Tennessee State University School of Music, has been enlisted as an expert musicologist to testify in a copyright lawsuit against rapper Lil Wayne. Lil Wayne, also known as Weezy, is being sued over his song “Mrs. Officer” that features…