Expert Witness Blog

In Using Marketing, Business & Competitive Research to Win Cases, Don E. Smith, marketing expert witness and President of American Consulting Group, Inc. explains that marketing research is a powerful tool that helps lawyers win cases.

Areas that benefit from marketing research:

Advertising effectiveness
Agent performance
Best effort evaluation
Competition
Competitive analysis
Dealer performance
Distributor performance
Effectiveness of programs
Market share
Market size & growth
New product opportunity
Pricing
Profit loss
Sales loss
Sales performance
Strategy