Marketing Strategy Expert Witnesses Part 2

Marketing strategy expert witnesses may opine on market analysis, market barriers, market research, and market share. Here, marketing strategy experts at the American Marketing Association (AMA) and ReadyTalk offer Web Event Best Practices:

Best Practice #1: Plan Like You Would for an In-Person Event

Don’t skimp on planning for your web event – treat it with the same level of care as you would an in-person event. Ensuring a well-attended, seamless, and high-quality web event requires advance preparation that begins at least 6 to 8 weeks before the live event. Items to address during planning include target audience, topic and content, date and time, event format, speakers, promotional activities, and follow-up strategy.