Marketing Expert Witnesses & Ad Views

Marketing expert witnesses may write reports and testify on market analysis, market barriers, market research, market share, and related topics. The American Marketing Association is the professional association for individuals and organizations who are leading the practice, teaching, and development of marketing worldwide. The AMA website offers a dictionary which includes the definition of the 21st century marketing term Ad Views (Impressions).

Number of times an ad banner is downloaded and presumably seen by visitors. If the same ad appears on multiple pages simultaneously, this statistic may understate the number of ad impressions, due to browser caching. Corresponds to net impressions in traditional media. There is currently no way of knowing if an ad was actually loaded. Most servers record an ad as served even if it was not. Source: Lazworld

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