Construction Expert Witness On How To Advertise Part 1

In Experts – How do you Advertise?, construction expert witness William Gulya, Jr., President & CEO, Middlesex Trenching Company, writes:

Recently I had the opportunity to be involved in an in-depth discussion and survey of experts regarding the best forms of advertising. While hardly a scientific survey, the comments and results were extremely interesting.

Referral and listing services such as Forensis Group, TASA, JurisPro, HG Experts and others were mentioned. These services differ in how they charge experts. Some charge an annual fee to be listed in their database and some add a fee to the client who hires you through their service. The results were mixed. Approximately 70% of the experts favored services such as these. Some had very good experiences and some did not. For this expert the use of referral and listing services is a great form of exposure and an asset to my practice. These services receive thousands of hits or visits by attorneys looking for qualified experts. The cost is minimal compared to the amount of exposure and potential leads you can receive.

William Gulya, Jr., President & CEO, Middlesex Trenching Company for more than 35 years, specializes in excavation & construction site preparation.