Write an Article to Improve Your Expert Witness Marketing - Part 9
Patience in Educational Marketing
Like all marketing, writing an expert witness article is not an instant gratifier. Although it has happened, do not expect your phone to immediately start ringing once your article appears. Writing an article does trigger the law of reciprocity. If you give the attorney something of value, the attorney will want to give you a call when the need arises. Your investment of your time to create a well-written article may pay off in a lucrative case retention.