Taverns expert witness Maj. Mark Willingham is a retired state police commander. On his website, Willingham describes alcohol service and use.
A key element of many alcohol related injuries and deaths is the difference between what an alcoholic beverage retailer should have done and what that retailer actually did in the service or use of beverage alcohol. Responsible retailing of alcohol (and other age restricted products) involves a combination of effective training, alcohol service policies and practices, and continual management involvement. Responsible retailing of alcohol will always be a work in progress.