Marketing Expert Witness On Marketing Research

In Using Marketing, Business & Competitive Research to Win Cases, Don E. Smith, marketing expert witness and President of American Consulting Group, Inc. explains that marketing research is a powerful tool that helps lawyers win cases.

Areas that benefit from marketing research:

Advertising effectiveness
Agent performance
Best effort evaluation
Competitive analysis
Dealer performance
Distributor performance
Effectiveness of programs
Market share Market size & growth New product opportunity Pricing Profit loss Sales loss Sales performance Strategy