Michael Dean and Lucinda Stone, owners of Function Media, claim Google products infringe their '025 and '059 patents. The patents involve taking raw data and automatically formatting customized advertisements to be published on Web sites. Function Media is seeking $600 million in the U.S. District Court for the Eastern District of Texas, which is 12 percent of royalties from Googles' AdSense for Content program. Function Media claims that it is their technology Google is using to create and publish customized advertisement on sites.
Software development expert witness Mark Lanning testified that he did not believe Google is guilty of infringement while Ms. Stone said she discovered similarities in Function Media and Google's programs while using Google's AdSense to publish ads on her own Web site in 2004. According to Google's AdSense for content Web site, the free program allows Web site publishers to display relevant Google ads on their content pages and earn money from valid clicks or impressions. Google reportedly generated more $5 billion in revenue from the program.
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